How to build trust, brand, and growth momentum that doesn’t vanish after 48 hours.
August 2025
📣 The Briefing
Here’s a spicy truth: most businesses don’t have a marketing problem — they have an impatience problem.
They want ROI yesterday, but they’re ignoring the plays that compound over time: trust, authority, distribution, and depth. The strategies in today’s issue aren’t overnight wins — they’re long-term growth accelerators. They may not spike your dopamine, but they’ll grow your brand like wildfire.
This is the kind of marketing that doesn’t burn out — it scales.
1. Trust Over Tricks
People don’t buy from businesses. They buy from people they trust.
You can tweak hooks, AB test offers, and boost ads…
But if the brand feels shady or unclear, conversions will always suffer.
💡 Focus on becoming a trusted resource, not a loud marketer.
2. Build for Distribution
If you’re creating great content and no one sees it — that’s not marketing, that’s journaling.
✅ Build distribution into the DNA of your business:
Collect emails
Syndicate across multiple channels
Build evergreen sequences
The best marketers don’t post more. They repurpose better.
3. Teach Before You Sell
Want to shortcut trust? Become the teacher.
People trust those who make them feel smarter, clearer, and more confident.
Lead with value, insight, or a helpful shortcut — and they’ll remember who gave it to them.
4. Position Around the Problem
Instead of shouting about your product, anchor your brand around the problem you solve.
Example:
❌ “We build websites.”
✅ “We help businesses stop losing leads to broken websites.”
When you lead with the problem, your offer becomes the solution that makes sense.
5. Build the System, Not Just the Campaign
One great email won’t scale your business. One smart funnel might.
Don’t fall in love with tactics.
Fall in love with systems that:
Collect leads
Nurture them
Convert consistently
Marketing is math + mechanics + message. Get the system right, and it all compounds.
🧰 Today’s Stack 📦
Trust beats urgency
Repurpose > repost
Educate to earn attention
Problem-first positioning wins
Systems > hacks
🛠 Tool of the Issue: Repurpose.io
Turn one video into 20 pieces of content—auto-trim, format, and distribute across TikTok, IG, YouTube & more.
Perfect for staying consistent without losing your weekends.
🔗 repurpose.io
⚡ Quick Hit
If your funnel needs new leads every day just to survive, you don’t have a funnel. You have a leak.
💬 Got a Strategy That Scaled?
Hit reply and tell us what’s working for you. We’ll feature the most clever growth tip next week.
🔟 Hashtag Stack
#LongGameMarketing #BrandBuilder #TrustFirst #TeachAndSell #RepurposePower
#EmailMarketing #MarketingSystems #EvergreenContent #GrowthStack #FounderOps
🗓 Sent 3x/week
👋 Curated by Jordan Chase
💼 Want help building your evergreen funnel? Just reply—we’ll guide you.