Simplify your marketing. Amplify your results.
August 2025
🧠 The Briefing
You don’t need a new funnel—you need a sharper axe.
Most businesses are running around trying to be everywhere, post everything, and market to everyone. What they really need is one clear offer, one message, one path.
This issue breaks down a lean, 5-step marketing system that trades chaos for clarity—so your marketing finally starts doing its job (without doing the most).
1. 🎯 Define One Clear Offer
Skip the buffet. Serve one winning dish.
Most businesses try to appeal to everyone. But “one clear transformation” is easier to market, easier to scale, and far more profitable.
📌 Ask yourself:
What is the one result your product delivers better than anyone else?
Can your customer describe it in one sentence?
Clarity here unlocks everything else.
2. 👥 Know Exactly Who It’s For
Vague marketing = vague results.
Your message should repel the wrong people and magnetize the right ones.
📌 Ask these 3 questions:
What does your ideal client want right now?
What exact words do they use to describe their pain?
What objections are stopping them?
Strong messaging sounds like something your customer would say out loud.
3. 🛤 Build One Conversion Path
You don’t need a 17-step funnel—you need a straight line.
A winning path looks like:
👀 Free content →
🧠 Clear value →
🟢 Obvious next step (book, buy, opt-in)
Remove friction. Remove distractions. Repeat what works.
Confused customers scroll. Clear customers convert.
4. 📡 Pick One Primary Channel
Being everywhere = being invisible.
Start with one high-impact platform:
YouTube = evergreen reach
Instagram = short-form velocity
Facebook = community + local
Email = compound trust
Once it works, repurpose—but don’t scatter too soon.
5. ⚙️ Systemize & Automate
If your marketing depends on your mood, it’s broken.
✔ Use templates
✔ Repurpose top-performing posts
✔ Automate follow-ups
✔ Let tools do the heavy lifting
Marketing should run even when you’re offline.
Simplicity scales. Complexity burns out.
🛠 Tool of the Issue: HighLevel
All-in-one marketing automation built for service businesses, coaches, and consultants.
Funnels, CRM, email + SMS—without juggling 6 tools.
👉 tryhighlevel.com
⚡ Quick Tip
Clarity test:
Scroll through your last 10 posts—would a stranger instantly know:
✅ What you do
✅ Who you help
✅ What the next step is?
If not, sharpen the axe.
💬 What Should We Cover Next?
Feeling overwhelmed by funnels?
Want help simplifying your marketing tech stack?
👉 Hit reply and tell us—we might break it down in Issue #10.
#SharpenTheAxe #MarketingStrategy #SimplifyToScale
#ClarityWins #ConversionPath #BusinessClarity
#TrustToSale #ContentThatConverts #DigitalHustle #JordanChaseInsights
🗓 Sent 3x/week
👋 Curated by Jordan Chase
💼 Want help making your marketing system simple? Just reply—we read every one.