The Scaling Map: 5 Proven Moves for Multiplying Revenue
August 2025
🧠 The Briefing
“Scale isn’t magic. It’s math.”
Every successful business eventually hits the same wall: more demand, but less capacity. If you’re ready to level up, this issue gives you the map. Five timeless strategies—no hacks, just scale.
Whether you’re a solo operator or already managing a growing team, these are your next moves.
/
🛠️ Strategy #1: Go Upmarket
“If you increase the quality of your customer, you increase the quality of your company.”
Going upmarket means targeting bigger, more sophisticated buyers—those with higher budgets, longer timelines, and less churn.
Examples:
Trainers → Gyms → National fitness chains
Small biz software → Enterprise SaaS
Pros:
Larger deal size
Better retention
Fewer payment issues
Cons:
Longer sales cycles
More complex delivery
Play this move when your ops are strong and you’re ready to slow down to level up.
🛠️ Strategy #2: Go Downmarket
“There’s always more beginners than experts.”
Going downmarket means selling to individuals, freelancers, or new entrepreneurs. The volume is massive—but the chaos is real.
Examples:
Business coaching → Aspiring solopreneurs
Salon software → Independent stylists
Pros:
Unlimited pipeline
Faster feedback
Simple offers work well
Cons:
High churn
Emotional buyers
Payment headaches
Use this if you’re strong in marketing/sales but still developing your product delivery.
🛠️ Strategy #3: Enter Adjacent Markets
“Same promise. Different wrapper.”
Adjacent markets share your audience’s goals—but differ slightly in how they operate.
Examples:
Gyms → Dance studios
Chiropractors → Physical therapists
Hair salons → Nail salons
Pros:
Fast expansion without rebuilding your offer
Familiar customer problems
Only minor tweaks needed
Cons:
Slower scale
Requires insider knowledge
Find one champion in the new niche and let them help you localize your offer.
🛠️ Strategy #4: Go Broader
“You can 10x your TAM overnight—if you’re ready.”
Going broader means generalizing your offer to serve multiple verticals at once.
Examples:
Hair salons → Full beauty industry
Boutique gyms → All fitness brands
Marketing SaaS → All SMBs
Pros:
Big market = big opportunity
Fast expansion
Fewer tweaks to your core offer
Cons:
Lower product-market fit
Fierce competition
Less personalization
Go broad when you’ve already proven wins across multiple verticals.
🛠️ Strategy #5: Go Narrower
“Specializing isn’t shrinking—it’s sharpening.”
This one flips the script. Instead of chasing more, you refine who you serve and only target the most profitable, loyal buyers.
Examples:
“SMBs” → “Salon owners with 5+ chairs & $30k/mo+ revenue”
“Coaches” → “6-figure coaches selling group programs via webinars”
Pros:
Higher LTV
Lower cost to serve
Less competition
Easier to dominate a niche
Cons:
Smaller audience (but higher ROI)
Ideal for businesses under $10M who want profit, not chaos.
🔧 Tool of the Issue:
SparkLoop
Want to scale via referrals? SparkLoop helps you build automated newsletter referral programs like the big brands—without writing a line of code.
Use it to scale smarter, not harder.
Try it → sparkloop.app
⚡ Quick Hit
Reverse engineer your best customers:
Find your top 20% revenue clients
List 3–5 traits they share
Change your messaging to attract only more of them
📈 Narrower ≠ smaller. It often means richer.
💡 Pro Tip of the Day
Most founders think they have a traffic problem.
They usually have a positioning problem.
Use this week to clarify exactly who your best buyer is—and what they hear when they read your landing page.
💬 What Should We Feature Next?
Want a deep dive into positioning?
Need help choosing between these 5 scaling paths?
👉 Hit reply and let Jordan Chase know—we read every one.
📌 TL;DR
There are only 5 ways to scale how many people you sell to:
Upmarket
Downmarket
Adjacent
Broader
Narrower
Start with the move that fits your current strength—then expand from there.
#BusinessScale #GrowthStrategy #MarketExpansion #FounderPlaybook
#Upmarket #Downmarket #TAMGrowth #ProfitLevers #ScalingMoves #JordanChaseInsights
🗓 Sent 3x/week
👋 Curated by Jordan Chase
💼 Want help simplifying your business? Hit reply—we read every one.