Unconventional Scaling: Break the Rules, Build the Results
August 2025
🧠 The Briefing 🎯
Here’s the truth: Most of the “rules” we follow in business weren’t built for founders like you.
They were designed for big corporations, slow movers, and people who don’t want to rock the boat.
But the fastest-growing brands today? They aren’t following rules.
They’re building better systems.
In today’s issue, we’re unlocking a rule-breaker's framework for real strategy — the kind that leads to better leads, higher conversions, and a business that can scale on your terms.
🧩 1. Start with the Offer
Your marketing is only as good as what you’re selling.
Before you post anything, define the one offer that’s easy to explain, easy to buy, and delivers big results.
→ Bonus: If it already works, stop reinventing it. Scale what converts.
🎯 2. Set a Revenue-Centered Goal
Forget vanity metrics.
Start with your income target, then reverse-engineer what it takes:
of clients
Cost per lead
Conversion rate
Let the numbers guide your energy.
🧠 3. Know Your Audience’s Headspace
Go deeper than avatars.
What are they frustrated with daily?
What do they dream of?
What have they tried that didn’t work?
Create from their POV — not yours.
📍 4. Pick the Right Platform
Stop posting everywhere.
Instead, show up where your audience already scrolls and buys:
B2B = LinkedIn
Gen Z = TikTok
Trust-building = YouTube
Own one channel. Master it. Then expand.
🚀 5. Design a Real Funnel
Random content won’t convert.
You need a path:
Hook: Lead magnet, content, or quiz
Bridge: Emails, DMs, or nurture steps
Close: Offer page, sales call, or webinar
If it doesn't lead somewhere — it’s noise.
✉️ 6. Email Still Wins
Social media builds visibility. Email builds business.
Send 2–4x per week
Mix value + personality + soft offers
Use automations to follow up, nurture, and convert
Your list is your leverage.
🎥 7. Choose Your Format
Don’t do everything.
Pick 1 core content format:
Love writing? Blog + Twitter
Camera ready? YouTube + Reels
Podcast fan? Voice + audio carousels
Double down where you create naturally.
💰 8. Focus on CLV (Customer Lifetime Value)
Want to scale faster? Serve deeper.
Upsells
Retention sequences
Premium experiences
Don’t chase more buyers. Create more lifetime value.
🧠 9. Solve Expensive Problems
People don’t pay more for “nice to haves.”
They pay to solve what hurts.
Ask: “What problem do I solve that people would pay to end today?”
Then build everything around that.
🎬 10. Use Video as a Force Multiplier
One 5-minute video =
YouTube channel
10+ Reels
Email story
Blog post
Ad creative
Start with one big message. Break it down. Repurpose endlessly.
🧰 Today’s Stack 🧠
Here’s your simplified checklist:
Lock in one offer
Reverse-engineer your revenue
Understand your buyer deeply
Pick one platform and show up
Build a funnel, not a content plate
Email like your business depends on it (it does)
Focus on 1 content format
Increase CLV
Solve urgent problems
Multiply everything with video
🛠 Tool of the Issue: Systeme.io
All-in-one tool for building funnels, emails, offers, and automation — fast.
Perfect for founders tired of duct-taping tools together.
🔗 systeme.io
⚡ Quick Hit
Before your next “new idea” — ask:
“Is this a distraction or a multiplier?”
💬 Got a Strategy You Swear By?
Hit reply and share your favorite non-traditional move.
We may feature it in the next issue.
#BusinessUnfiltered #RuleBreakersWin #SmartFunnels
#FounderFocus #CLVBoost #StrategyStack
#OfferFirst #EmailMarketingWorks #NoMoreVanityMetrics #VideoIsKing
🗓 Sent 3x/week
👋 Curated by Jordan Chase
💼 Want help building your strategy stack? Just reply — we’re here to guide.