7 marketing plays that do more than grab attention—they build demand and trust.
August 2025
📣 The Briefing
We’re deep in a world of infinite scroll, auto-play ads, and inboxes with 12,892 unread messages.
So how do you cut through? You don’t shout louder—you show up smarter.
This issue breaks down 7 modern marketing strategies built for the distracted consumer. You’ll learn how to create content that compounds, trust that scales, and demand that pulls people in (instead of chasing them down).
1. You’re Not Marketing Too Much… You’re Not Marketing Enough
Here’s the truth: most small businesses under-market.
They send one email, post once, and wonder why nothing happens.
You’re likely still under the radar. Turn up the volume—strategically.
2. Hit 'Em 7 Times or Don’t Bother
It takes at least 7 touches for someone to remember your name—let alone buy.
Create multi-channel pathways:
Email
Social
Paid retargeting
Short-form
Content collabs
Consistency compounds. Make them see you everywhere.
3. Familiarity Builds Trust
The more someone sees you, the safer you feel. It’s psychology.
Run the same headline, photo, or angle more than once. Repetition isn’t boring—it’s branding.
4. Depth > Breadth
A message that speaks to “everyone” ends up converting no one.
Instead, double down on your Ideal Customer Avatar:
Speak their language
Solve their exact problems
Mirror their frustrations and dreams
Specificity sells.
5. Miseries to Miracles
Every offer should bridge a gap:
From → Pain, frustration, wasted time
To → Relief, growth, freedom, clarity
Test your messaging: Is it focused on the miracle? Or stuck in generic benefits?
6. Lead With Emotion, Back It With Logic
Use emotion to grab attention.
Use logic to close.
Example:
Emotional hook: “Get your evenings back”
Logical proof: “With our automated lead-qualifier, you’ll eliminate 90% of back-and-forths.”
7. Email Is the Unsung Hero
If you’re only emailing once per week, you’re leaving money (and trust) on the table.
Try a rhythm like:
Monday: Personal story or lesson
Wednesday: Tip, playbook, or strategy
Friday: Offer + CTA
More touchpoints = more conversions (without being annoying).
📦 Today’s Stack 📬
Market more, not less
Use all 7 touchpoints
Go narrow and deep
Build bridges from pain to promise
Email isn’t optional—it’s your moat
🛠 Tool of the Issue: ConvertKit
Segment your list. Automate your follow-ups. Scale your trust.
Perfect for solopreneurs and small teams.
🔗 convertkit.com
⚡ Quick Hit
💡 A “marketing funnel” isn’t something you build once—it’s something you optimize forever.
💬 What’s Your Favorite Email to Send?
Reply and share your top-performing email format or CTA — we might showcase it next issue.
🔟 Hashtag Stack
#SmartMarketing #Marketing2025 #TrustBasedMarketing #CustomerJourney
#EmailMarketingTips #PullMarketing #MiseriesToMiracles #RepetitionWins
#ConvertKitPro #MagneticMessaging
🗓 Sent 3x/week
👋 Curated by Jordan Chase
💼 Want help clarifying your message? Hit reply—we’re here to help.