Not all marketing strategies are created equal. This 4-step system helps you cut the fluff and zero in on the ONE channel that can actually grow your business.
October 2025
📣 The Briefing
Let’s get real—most businesses don’t fail because the product sucks.
They fail because they never figure out how to get customers—consistently, predictably, and profitably.
This issue dives deep into the Bullseye Framework: a dead-simple, hyper-focused way to identify your most effective marketing channel—without burning cash on guesswork or chasing trends.
🎯 The Bullseye Method for Picking Your Best Marketing Channel
1. Brainstorm Like a Strategist
Don’t just copy the usual suspects. Explore your actual options.
Start with a list of all 33+ marketing channels: SEO, paid ads, partnerships, events, cold outreach, content, PR, etc.
For each, sketch a real-world scenario: “If I had to grow using THIS, what would I actually do?”
📌 This process forces clarity. It separates ideas from execution.
2. Shortlist the Most Promising 3–5 Channels
Now filter based on:
Speed: How fast could this get results?
Volume: Is there a large enough audience?
Profit Potential: Could this actually make money?
⚠️ You’re not married to any yet. You’re just dating your best options.
3. Run Micro-Tests (Before Going All In)
This is your reality check. You’ll want to:
Launch tiny, low-budget tests
Don’t optimize—validate
Look for signals like:
Can I reach enough people?
Are there signs of traction with just a little effort?
💡 Pro Tip: Tests should be cheap, fast, and focused.
4. Double Down on What Works—Then Master It
Here’s the key: Pick one channel and go deep.
Refine your message
Get consistent data
Improve every week
Scale once ROI is predictable
Repeat this process every time you’re ready to grow into the next channel.
Growth comes from depth, not dabbling.
📦 Today’s Stack: 🧲 The Magnetic Marketing Workflow
🔎 List all channels
🎯 Rank by speed, volume, profit
🧪 Test 3–5 with micro-campaigns
💥 Pick the winner and go deep
🔁 Restart once you hit saturation
🎯 This framework works whether you’re selling courses, coaching, SaaS, services, or physical products.
🛠 Tool of the Issue: Traction Channel Tracker (Free Template)
Keep your Bullseye journey tight.
This tracker helps you brainstorm, evaluate, and test your top 5 channels like a pro.
⚡ Quick Hit
🔥 Shortcut:
If your audience hangs out on one channel more than any other (ex: contractors on YouTube, coaches on Instagram), start there.
That’s your natural asymmetry. Lean into it.
💬 Let’s Crowdsource the Next Stack
Stuck between two strategies? Wondering if TikTok or YouTube is a better fit?
Reply to this email—we might break it down in the next issue.
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