Master every stage of the customer journey—from discovery to retention—with smarter data, sharper content, and scalable systems for 2025.
November 2025
📢 The Briefing
Most businesses are leaking leads—and don’t even realize it. The culprit? A broken funnel.
From first touch to final transaction, your customer journey needs to flow like a well-oiled machine. This issue unpacks the essential components of a full-funnel marketing strategy—so you can stop losing prospects and start compounding growth.
🧰 The Leverage Stack
TOFU: Build Awareness with Volume & Value
Top-of-Funnel is where attention lives. Focus on educational content, SEO, social media, and short-form video. Quantity + relevance wins.MOFU: Create Consideration Through Trust
Nurture leads with lead magnets, case studies, webinars, and deep-dive content. Start solving their problems before the pitch.BOFU: Convert with Clarity & Confidence
Bottom-of-Funnel is your conversion engine. Refine landing pages, pricing, testimonials, and limited-time offers. Make decisions easy.Retention is Revenue
80% of profits often come from 20% of customers. Use email sequences, loyalty programs, and surprise offers to keep buyers active.Automate with Strategy, Not Laziness
Use workflows, retargeting, and triggers—but never at the expense of personalization. Automation should feel human.
📦 Today’s Stack 🧲
TOFU = Awareness engines
MOFU = Trust builders
BOFU = Conversion catalysts
Retention = Growth multipliers
Automation = Your silent business partner
🛠️ Tool of the Issue: ConvertKit
The email platform built for creators and growing brands. Segment, nurture, and convert all from one clean dashboard.
🔗 convertkit.com
⚡ Quick Hit
The most expensive customer is the one you never follow up with. Your funnel’s fortune is in the follow-up.
💬 Your Move
Audit your funnel. Which stage is leaking the most opportunity—and what will you fix this week?
🔖 Hashtag Stack
#FunnelStrategy #DigitalMarketing2025 #FullFunnelFlow #GrowthHacking
#MarketingAutomation #RetentionMarketing #CustomerJourney
#LeadsToRevenue #BusinessOptimization #JordanChaseInsights