Forget chasing trends — these 10 proven principles are your true north. If you’re serious about scaling, start here, stay consistent, and watch your marketing finally make sense (and money).
November
Tired of jumping from TikTok trends to overpriced gurus promising a 10x ROI in 24 hours? This issue, we’re ditching the fluff and diving into the real stuff—10 marketing truths that still work, even if AI is watching.
🎯 Marketing Isn’t Magic, It’s Math (and Psychology)
Marketing is often hyped up to be a never-ending cycle of trends, tools, and tactics. But the truth? Great marketing comes down to 10 timeless fundamentals. Master these, and you’ll never chase another gimmick again.
👤 Know Thy Customer
Everything starts here. Build your customer avatar using:
Demographics (age, job, income)
Geographics (where they live)
Psychographics (what they care about)
💡 Why? Because when you understand your buyer deeply, your messaging writes itself.
🕵️ Spy Strategically
Yes, check on your competitors—but not to copy them.
Ask:
Do I want to be better or different?
What are they NOT doing that I can own?
Remember: Most businesses copy what’s working now… but that might not be what got results in the first place.
🧩 Own a Tiny Niche
Generalists compete on price. Specialists win on value.
Your path:
Generalist
Specialist
Extreme Specialist
Celebrity (aka the "go-to" person)
🎯 The smaller the niche, the easier it is to stand out—and charge more.
🔮 Be Different, Not Just “Better”
Want to be unforgettable? Stop blending in.
Different > Better
Because “better” is subjective. “Different” is memorable.
📘 Recommended Read: Purple Cow by Seth Godin
💡 Takeaway: Don’t fit in. Be the brand people remember (or argue about).
🧭 Position or Be Positioned
Where does your brand live in your customer’s mind?
Use a Positioning Map (ex: Price vs. Quality) to figure out where you fit—and how to stand out.
Pro tip: You don’t always need to be “top tier.” You just need to be clear.
🧬 Segment Like a Scientist
Look at your best customers (top 20%) and reverse-engineer:
What traits do they share?
What messaging do they respond to?
🔁 Segment, tailor, repeat. That’s how loyalty (and profit) is built.
🎯 Focus on What Actually Works
Not all offers are worth your time. Ask:
Is it profitable?
Fun?
Easy to deliver?
In demand?
Scalable?
If it checks those boxes—double down.
💸 Price on Value, Not Cost
Stop thinking like a grocery store.
🆘 Cost-based pricing = race to the bottom
🏆 Value-based pricing = charge based on what it’s worth, not what it costs
Position your offer like luxury… and you’ll be amazed what people will pay.
📣 Market-Message-Media Match
Every campaign needs alignment:
Market – Right person
Message – Right pain
Media – Right place
📊 If even one is off, your ad flops. Nail all three? Growth mode: unlocked.
🔁 Know Your Customer’s Lifetime Value
If a customer is worth $1,000 over time, spending $250 to get them is a smart play.
But if it costs you $1,200 to earn $1,000… bad math, bad marketing.
🎯 Know your LCV so you can scale intelligently.
🧠 Today’s Stack: The M3 Filter 📍
Before launching your next offer, ask yourself:
✅ Did I define the right market?
✅ Is my message clear and compelling?
✅ Am I using the right channel?
If yes: launch it, measure it, tweak it.
If not: back to the whiteboard.
📸 Featured Illustration
(AKA the graphic you can use on social, blog, or as a visual highlight in your email layout)
🔽 Already generated above. Pastel vector style, central bullseye, visual breakdown of the 4 biggest takeaways.
🔟 Hashtag Wrap-Up
#MarketingBasics
#CustomerAvatar
#BusinessPositioning
#BrandDifferentiation
#PricingStrategy
#NicheDown
#SegmentSmart
#ValueOverCost
#TimelessMarketing
#BusinessExpressInsider