Smart growth strategies to scale faster, better, and without guesswork
August 2025
📦 The Briefing
If your marketing strategy feels more like “spray and pray,” this issue is your antidote. We’re breaking down 10 foundational marketing strategies that actually work—and more importantly, work together. No fluff, no hype—just a system that scales.
1. Nail the Offer First
Everything starts here. Whether you’re launching something new or scaling what you’ve got, the offer is the nucleus.
✔ For new businesses: focus on who you want to serve
✔ For established ones: optimize the offer with the best margins + market fit
2. Set North Star Goals
Skip the vanity metrics. Create clear outcomes like:
Grow conversions by X%
Lower acquisition costs
Increase leads from targeted channels
And then reverse engineer your KPIs from there.
3. Know Your Market Like Family
You’re not selling to “everyone.” Map your audience with 3 layers:
Demographics: age, income, job title
Geographics: where they live (and what that means)
Psychographics: beliefs, values, fears, aspirations
Speak their language—or they’ll bounce.
4. Speak to Miseries & Miracles
Customers are trying to escape pain (miseries) or reach a dream (miracles). Your messaging should close that gap.
💡 Balance both:
“Stop wasting time” (misery)
“Build your dream lifestyle” (miracle)
5. Show Up Where They’re Active
Don’t post everywhere. Post where your people actually hang out:
35+ and professional? Try LinkedIn or Facebook
Visual + under 30? Think Instagram or TikTok
Wide appeal? YouTube is gold
Google “social platform demographics” before you jump in.
6. Pick a Content Format (Then Repurpose)
Start with your strength:
📝 Love writing? Start with blogs
🎤 Prefer talking? Try podcasts
🎥 Comfortable on camera? Go YouTube
Then slice it up into short-form content to extend reach.
7. Mandatory: Email Marketing
The ROI king. Build a system:
Lead magnet or direct opt-in
Clear frequency (3–4x/week is the sweet spot)
Segment and personalize
💡 Email still outperforms nearly every other channel. Respect it.
8. Build a Funnel, Not a Plate
Don’t just dump traffic on your homepage.
A funnel = journey:
Lead magnet → Nurture → Offer → Follow-up
Work backwards to map it out. Then plug leaks.
9. Track Customer Lifetime Value (CLV)
The real power move: knowing what a customer is worth over time.
Then:
Increase retention
Add cross-sells and upsells
Justify ad spend with confidence
💰 Higher CLV = higher margins and smarter decisions
10. Scale with Video
Video isn’t optional—it’s the backbone. Start simple:
Stories → Reels → YouTube Shorts → Full-length content
It supports every step of the funnel and builds brand trust faster than any blog post ever could.
🛠 Tool of the Issue: Systeme.io
Build funnels, send emails, and launch offers—all-in-one.
Perfect for bootstrapped marketers who want to go from “idea” to “income” fast.
👉 Try it at systeme.io
⚡ Quick Tip
Before launching any campaign, test your offer statement out loud.
If it doesn’t make you say, “I’d buy that,” it’s not ready yet.
💬 What Should We Cover Next?
What’s the one marketing skill you wish you had on lock?
👉 Reply to this email and let us know—we might break it down in Issue #9.
#MarketingStrategy #GrowthFrameworks #FunnelsThatConvert #EmailIsKing
#KnowYourCustomer #CLVmatters #ContentThatScales #VideoFirst
#PsychographicPower #BusinessExpressInsider