Unstoppable Marketing: What Actually Works in 2025
August 2025
🧠 The Briefing 🧩
If your content’s getting views but your Stripe balance isn’t moving… we’ve got a problem.
The truth is, most marketing advice out there is outdated, platform-dependent, or based on luck.
This issue flips the script with 10 time-proof strategies that actually drive revenue, leads, and long-term growth.
Whether you’re scaling a service biz or launching a product, this is the marketing you can finally count on.
🧩 1. Master the 40/40/20 Rule
This one rule rewrites how you prioritize marketing efforts:
40% of success comes from targeting the right market
40% is having the right offer
20% is the message and creative
👉 Translation: Start with people, then what they want — the copy comes last.
🎯 2. Set Real Goals, Not Vanity Metrics
You’re not here for likes—you’re here for growth.
Ditch engagement and focus on numbers that move the business:
Revenue
ROAS (Return on Ad Spend)
CAC (Customer Acquisition Cost)
CLTV (Customer Lifetime Value)
🔍 3. Know Their “Miracles & Miseries”
Every customer is running from a pain or chasing a desire.
Map out both:
Miseries: what they hate, fear, or fail at
Miracles: what they want, dream of, or brag about
💡 Your offer becomes the bridge.
📍 4. Find Where They Already Hang Out
Don’t spray and pray.
Here’s the cheat code:
Under 35? TikTok + IG
35+? Facebook
Wide net? YouTube = long game + SEO + trust
🔥 5. Combine Short-Term & Long-Term Content
You need both:
Short-form (Reels/Shorts/TikToks) = quick visibility
Long-form (YouTube, blog, podcast) = long-term conversion
💡 Use short-form to drive traffic into long-form content.
🤖 6. Use Comment-to-Lead Automation
One of the easiest (and free) lead-gen tricks out there:
Drop a CTA in your content: “Comment ‘START’ to get the checklist”
Auto-DM them with a link or follow-up
Capture the lead + continue nurturing
🔎 7. SEO Is Shifting — Follow It
Google isn’t the only game in town.
SEO is now native to platforms like:
Amazon
YouTube
Pinterest
Instagram
Be discoverable where your audience searches.
📊 8. Build Trust with the 7–11–4 Rule
You need:
7 hours of content consumed
11 interactions with your brand
4 different platforms touched
🔥 Create content that stacks — not one-offs.
🎥 9. Re-Record, Don’t Just Repurpose
Chopping clips doesn’t work like it used to.
Create new short-form natively for TikTok, Reels, and Shorts.
Format it right
Speak directly to camera
Hook fast, finish strong
✅ Higher engagement, better conversions
🧠 10. Algorithm-Proof Your Strategy
Here’s what every platform rewards now:
Consistent posting
Niche clarity
Engagement (especially comments)
📈 That means strategy > spontaneity. You don’t need to go viral—just stay valuable.
🔧 Today’s Stack
New emoji, same game-changing summary:
🎯 40/40/20 = Your marketing baseline
📊 Focus on outcomes, not optics
🧠 Map emotions, not just demographics
📍 Market where people are
🔥 Balance attention and depth
🤖 Automate lead capture
🔎 Optimize where SEO is shifting
📊 Use content to build trust time
🎥 Short-form is king—but create it with purpose
💡 Strategy > algorithms. Always.
🛠 Tool of the Issue: Metricool
Track performance across all your platforms in one place.
Schedule posts, analyze ROI, and crush content planning—without needing 10 logins.
🔗 metricool.com
⚡ Quick Hit
Your next 10K customers won’t come from a trending sound.
They’ll come from systems.
💬 What’s Working for You?
Hit reply and tell us your #1 growth channel right now.
We’ll feature the best answers next week.
#RealMarketingMoves #ScalingSmart #ContentThatConverts
#40_40_20Rule #DigitalGrowth #FunnelsThatWork
#SEO2025 #ShortFormStrategy #LeadGenerationHacks #NoMoreVanity
🗓 Sent 3x/week
👋 Curated by Jordan Chase
💼 Want help optimizing your stack? Just reply—we’ll point you to the right tools and tactics.